For meaningful and accessible data-driven marketing

Objective Platform (formerly known as Objective Partners) was founded in 2014 by Willem van der Weide and André Merkus. Objective Platform stands for the objectivity and transparency we offer to our clients through our automated, single-source-of-truth platform. The company started as a marketing consultancy firm in 2014 with the purpose to provide objective, transparent insights and advice to marketing professionals.

However, looking to the future, we decided to incorporate our services into a software platform. Applying the knowledge we gained during our consultancy years, we built a platform that our clients can use autonomously. Taking the next step means that we empower our clients to  interpret marketing insights themselves. With our support, brands have access to an even more objective approach to their marketing.

Objective Platform has a strong presence in marketing research and development. Together with our clients we always look to the future to create innovative, disruptive marketing measurement practices.